10 Website Design principles that increase website conversions

Site conversion is both a simple and complex parameter. Simple, because the idea is very easy to understand: site conversion clearly demonstrates its effectiveness in terms of the percentage of visitors who did what the site owner wanted them to do: view the content, buy a product, subscribe. At the same time, the desired conversion is a rather difficult result to achieve. Ratio improvement can only be achieved by hard work, constant trend monitoring, and, of course, split testing. It takes a lot of time, but it is much better to spend time analyzing the probability of conversion and subsequent timely changes than to spend a lot of time and resources to create a site as a piece of art that no one looks at in the end.

Important principles

The best thing to do is to make sure that all of these Website Design principles work at the same time, because then the conversion rate will definitely be high enough. Where should you start?

- Conduct a full audit . Before starting repairs, the technician diagnoses the equipment to understand what the problem is. The same principle works when you are doing site analysis . In addition to checking for critical content issues, you can track traffic, which is an important parameter for conversion.

 Reasonable restriction of choice . The user is much more inclined, for example, to buy a product on your site if the number of options to choose from is large, but not so much that the visitor will simply run away without becoming involved. Here, for example, is one of the foreign web stores for astronomy lovers, where there are dozens of categories and subcategories. An aspiring astronomer can easily get confused by the many choices and, as a result, go to another site that follows Hick's Law.

- Rule of thirds . A simple principle to help improve your Website Design and make it more user-friendly. Dividing the screen into three parts vertically and horizontally, you will see four points where all the lines intersect - exactly in the central part of the screen. To make it easier to navigate the site, place important elements exactly at these intersections - and visitors will begin to pay attention to this particular content more often. As a result, they will become more receptive.

- Simplicity is better . Overloading the page with many functions or newfangled effects can lead to the opposite of the expected result. Instead of researching all the options and using them, many potential buyers will choose a site where the entire selection and purchase process can be done in a few dozen clicks. Intuitive Website Design is not losing its popularity. There are many studies that show a very small, in the region of 8-10 seconds, peak concentration. This is all the time there is to attract attention and clarify the essence and benefits of your product.

- Balance images . Namely, the size and weight of the images. While ultra-fast internet connections do not work around the world anywhere in the world, many users still have limited access to the network. Just imagine how a person who is far out of town is feeling and trying to load a page of an online store with large images in order to recommend a product to a friend. Most likely, this user will switch to another service that is better optimized and will load faster.

- More speed! Of course, Website Design is not street racing. Although no, there is still something in common - both here and there seconds decide everything. Even a few seconds of delay means your site's conversion rate decreases by the percentage of impatient users. There are many free tools out there to test your site's loading speed . In addition to the previous advice on optimizing images, you will need to minimize and improve the program code and server response time.

- The importance of negative space . White space between page elements or between text blocks improves readability. There is no need to strive to fill the entire space, because in this way the site will become visually overloaded and simply unreadable. Apple's site is probably perfect for using negative space to improve conversions. Why not learn from them?

- The color scheme is important . Combinations of different color schemes, especially if you connect associations, can play a key role in the perception and memorability of a site's brand. The play of contrasts, the connection between color and emotion are all very important and often underestimated by web designers. Color can also help highlight the most important elements of the page, such as the buy button. This simple step also demonstrates your desire to simplify site navigation for potential buyers and save them time, which is very important.

- People pay attention to people . Nobody canceled the laws of empathy, just like the social essence of a person. The faces of happy people on your site increase the level of trust among users on their subconscious level. And if these individuals also match your target category, then the conversion will be even higher.

- Pay attention to the content . All the work involved in design and optimization won't be worth the time if copywriting doesn't follow the principles of originality and SEO. Website content is as important for conversion as any other element. Visitors who see errors and bad content are lost visitors.

In conclusion

To improve conversion, sometimes it's enough to put yourself in the shoes of a visitor who sees your site for the first time and ask yourself a simple question: "Will I stay here for a few more minutes to find the product I need and figure out how to buy it?" High-quality web design is a combination and adequate balance of visual elements, Website Design technical optimization, quality of text content, and, of course, ease of navigation. No one in the modern world will waste time dealing with all the distractions on a website if they can be found somewhere even faster. Focus on the best possible presentation of your brand and clean web design and your website conversions will grow in no time.