RELIABLE SOURCE TO LEARN ABOUT WEBSITE DESIGN

The creation of a professional showcase site has become an imperative for artists. The promotion of art requires the widest possible coverage in order to reach the public of connoisseurs. The creation of an artist's Website Design is the ideal solution, as long as it respects the right rules in terms of both web design and SEO .

Whether you go through a creative agency or decide to do your website alone, using website creation software , the rules that we are going to present to you apply.

The attractive home page for your artist website

The first impression is often the right one, it is even more true for artists . In the blink of an eye, your visitor will make an impression on your style . Hence the importance of taking care of the home page:Highlight a work representative of your work. Use a full page mode to ensure the wow effect. The image of the work must be of good quality (960 pixels minimum in full web page). You can also opt for a more modern Pinterest- style presentation .

Give the elements of context. The dimensions, type, name of the work . These elements will allow the visitor to your website to project himself and will reassure him about the seriousness of your work.

Talk about yourself as an artist . Your inspirations, the place where you work. Personalize the information as much as possible.

Submit links to new web pages where other Website Design works will be presented in a portfolio or as a slideshow. Avoid formats that are too small which are difficult to read on tablets or smartphones,  2 or even 3 images next to each other seem a maximum.

Depending on the showcase Website Design software used, you may or may not use templates dedicated to artists . The most important thing is to make sure that these templates are really and easily modifiable in order to allow you to create a beautiful website and a unique site.

The visitor to your artist's website is won over, he will browse your showcase site, he will be tempted to go further in exploring your internet pages.

The other web pages of your artist website and essential information

The visitor to your artist's website will seek to know you. You have to offer him the widest possible experience so that he can find the information he needs. Make several web pages with:your different works. Take care of the presentation with beautiful quality images large enough to be visible on all digital media,the list of past and future exhibitions or your achievements (for a sculptor's website),your complete biography,news that concerns you (an opening for a painter's website for example),

a clear and precise contact internet page with: your email, your phone, the address of your exhibition workshop, a link to your social networks (Facebook, Pinterest) or even a subscription proposal for a newsletter. If you have a workshop, do not hesitate to highlight it using Google My Business,

a web page on legal aspects. Your legal notices but also what is specific to your profession as an artist (in France the law protects an artist without the latter needing to make a deposit in an organization).

These pages must be accessible from the menu (navigation bar of a website) with explicit links so that the Internet user has no doubts about what he will find in each of the web pages.

In some situations, it may be worthwhile to start your artist blog . It is a privileged space to show the different phases of creation of a work, to give voice to your customers, to give your point of view on art.Also think that your customers can be on the other side of the world. An English version of your artist's website increases your chances of being visible.

Finally, your artist's Website Design must first and foremost highlight your work. The graphic charter of your website must be neat and sober . An artist's site is first and foremost a beautiful, structured site that is pleasant to navigate.

More than 50% of visitor traffic comes to a professional website from a tablet or smartphone. The responsive design is now unavoidable and must be accompanied by your page content optimization approach. Google considers that a responsive design showcase site must allow a web page to load in less than 2 seconds, regardless of your visitor's network.

For an artist's website, this means that you must in particular compress your images in order to reduce their weight (without altering the quality). Free and professional software exist and will allow you to reduce the weight of your images by 70 to 80%.

To be visible to your customers, search engines need to present you. Google decides to present you or such artist's website according to the quality of its referencing .This phase of building a website, although crude, is the most essential. By neglecting your SEO you run the risk that your website will not be seen by anyone.

This is especially important on an artist website . Too often these websites are simple portfolios (for a photographer's Website Design) or image carousels (for a painter's website), without texts. Unfortunately, search engines do not take images into account for the referencing of a website.

3 things are therefore essential:

Give a name to each of your images with explicit keywords .

Do not do this: img 1234 or even image of Isabelle or Painting from 12 nov 2016,

But, give an explicit title: Contemporary acrylic painting 50 by 60 or black and white photo of a street scene in Marseille.

Put a title for each of the web pages of your artist website. The title should allow the visitor to immediately understand what he is going to discover. Make sure to include explanatory texts with your keywords. To be referenced by search engines a Website Design must have a minimum of 300 words. You understand the importance of working on content creation: creating a blog on your artist's website, talking about your story, your sources of inspiration, giving your customers a voice,

Buy your own domain name (the site name). The easiest way for an artist is to use his name and his specialty (example www.francois-photographe-professionnel.fr). The cost of a domain name is low (around € 15 per year) or even its cost is covered by the artist website creation software that you will use,

Make sure you understand how to implement an SEO strategy. There is nothing complicated just a little method. Take advantage of our free conferences on SEO.