THE TRUTH ABOUT WEBSITE DESIGN IS ABOUT TO BE REVEALTED

There is still the belief that, when developing a website, the most important thing is the design. That is why no one will be surprised that on a normal Website Design the design can cost more than 1,000 euros, and instead more than one does not understand that the contents can be worth almost the same. However, a well-designed page will not achieve a good position in Google or that users are interested in the products or services we offer if it does not offer good web content. That is why not just anyone can do it and it cannot be done in a moment. It requires talent, investment of time and, almost always, experience.

The first thing we have to bear in mind is that people are not going to visit a website and consider hiring services or buying products if it is not for the content that is offered and how it is presented. And if you do not consider that, much less will you share your content on social networks, through links on other websites or I would even recommend it word of mouth. If the contents are not satisfactory, users will go to another website that does offer them what they are looking for.

Web content, therefore, has to be of quality, unpublished, relevant and useful . In addition, of course, it must be presented with an attractive Website Design, which favors readability and generates trust, and an intuitive structure that allows easy location of what is sought and facilitates interaction with the company or person.

To ensure that these contents reach that level of quality, we will not only have to think about texts. Obviously the texts are the fundamental thing, but we must also choose suitable images , especially the main image, that capture the attention at first glance. In addition, it is increasingly necessary to complete content with videos , and even comparators or infographics, or gamification elements, which are halfway between Website Design, programming and content generation.

Only if a web content is unpublished, relevant and useful, will we be encouraged to read it to the end and, perhaps, share it on social networks or quote it on our blog. It is then when Google detects that it is relevant and assigns it a better position in its ranking, increasing the reputation of our company and its potential to attract new customers. In fact, Google brings content to the fore, as your page recognizes.

Web content makes the difference between two companies that compete for the sale or offer of the same products or services. You can always explain something better (in writing, or with videos, or with better images than the competition), from the advantages of a product or the purchase process, to offering expert advice or curiosities.

These companies must try that after visiting their website, the user has learned something and, if possible, wants to share some content and return on another occasion. That alone will bring more visits to them and, thus, more potential customers than the other, something that will benefit them in Google positioning and therefore even more potential customers.

There are some companies that think that they do not need good web content because even if they do not have a good positioning, they already attract clicks through advertising. However, they are wrong because the content not only influences the positioning but also the rate of online purchase or request for information on products or services once the user is already on the page.

The more quality, relevance and usefulness our content has, the more trust we will generate in the user, and therefore the more we will predispose them to buy or ask for information. On the other hand, with poor content, users will have more incentive to leave the page to compare with others that offer better information, and therefore instill that trust that we will not have given them.

In reality, the fact that quality content on a Website Design more trust in the user not only reverts to a predisposition to buy. It also discourages others who, with unattractive or incomplete content, would have contacted us to resolve doubts and would have made us waste time before ending up rejecting us.

How many times has the owner of a furniture store wished that only customers who were half convinced to buy would enter his store and not those who, no matter how much time you invest in serving them, never end up buying anything? Well, on a website, quality content helps filter those customers and makes those most likely to hire or buy contact us and, therefore, easier to convince. Earning money will mean a lower investment. Therefore, the commercial value of the contents is so high, at the same level as a good web design.

A custom curtains website that does not offer prices due to the great variation that they can present according to type, fabric, measurements, etc., should enhance other aspects of its services to ensure that users end up asking for information about its services. And for this, quality web content is essential.

In the previous image we can see two page captures at the top that correspond to two different websites of custom curtain stores. Both correctly understand the communicative function of a web page, interspersing informative texts and professional images. However, they have the following drawbacks.

They are more extensive and informative , with a definition of the type of curtain, the uses it can be given, its measurements, its specifications and its advantages.

They are better conceptualized to favor readability and improve the user experience, with an image gallery, a table, a list, a box for a featured service, etc.

The proportion and distribution of the different visual elements, white spaces and text is harmonious.